SCENT IS SUBJECTIVE - Amanda White
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SCENT IS SUBJECTIVE

13 Feb SCENT IS SUBJECTIVE

There is no doubt that smell has a key role within the market of the beauty industry. Skincare and bath products for instance wouldn’t be desired items if they didn’t have the luxurious smell that went with them. I am a complete sucker for something that smells delicious, which is a very clever marketing tool when it comes to selling products.

For me when looking for a new beauty product if it has a funny smell I get put off instantly which I know a lot of people would agree with me on. People’s sense of smell is 10,000 times more sensitive than your sense of taste and it has been recorded that we can detect over 1 trillion distinct scents. No wonder the beauty industry is always coming up with unusual scents for us to experience.

Psychiatrists in NYC found that among these smells some of the most pleasurable are that of vanilla, orange, cookies and Crayons…

That last one is very interesting as crayons are a very distinct smell. Crayons remind me very much of how my grandma’s MaxFactor lipsticks used to smell in the 90’s.

A very clever man in 2006 called Ben Gorham created an artistic perfume brand Byredo and he jumped on the idea of “old fashioned lipstick” and has actually created a candle called “Loose Lips” which smells exactly like old-fashioned lipsticks or crayons. His inspiration was a memory of his mother’s lipsticks in the 80’s. He achieves exactly that – go check out his amazing candle and fragrance brand in Liberty London.

looselips

Memories are a staple figure of topic when asked about smell its been proven that it’s the strongest sensory feature to trigger memories.  I link a lot of things over the years to certain smells.  For instance Elnett hairspray always reminds me of my late grandma- Rose.

I remember buying my first MAC lipstick in a very unflattering bubble-gum pink shade and realising as I applied it that it had a lovely sweet scent to it- something that resembled vanilla ice cream. This made me completely addicted to their lipsticks. I have been ever since.

Vanilla is often used in makeup products particularly in lipsticks as this sits directly below the nose. Many makeup brands use various scents in their lipsticks to attract you to buying the product. Here are just a few that you may not have known:

  • Chanel uses roses in the production of their lipsticks.
  • YSL in their Lip-glosses use various tropical fruits to create a fruity punch fragrance.
  • Guerlain uses Violet
  • Estée Lauder uses fig, which to many is like Marmite – you either love it or hate it.

When I apply makeup on brides I often get comments of this “smells so lovely” whether it be a particular face cream, powder or lipstick I am applying – smell is a key factor as it creates a more pleasurable experience for my clients. I hope it creates lasting memories for them of how they had their makeup applied on their wedding day. Maybe in years to come they will smell that smell and memories will come back to them of their special day.

Smell is a potent wizard that transports you across thousands of miles and all the years you have lived. Even as I think of smells, my nose is full of scents that start awake sweet memories of summers gone and ripening fields far away. - Helen Keller
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